Up to 90% perfume concentration. Zero alcohol.
Rooted in attar tradition.

Alcohol-free perfume oils

Perfume in its purest form

Up to 90% concentration. Rooted in the attar tradition.

Shop the Discovery Set
Explore the collection
White AURRA London Small Logo

featured IN

Explore Our Fragrances

Our fragrances are crafted to linger and unfold over time. Each one a sensory journey drawn from the richness of traditional attars.

Orange Flower Abstract Abstract Orange Flower GAZE
  • FLORAL FRUITY
  • CITRUSES
  • OSMANTHUS
  • ROSE
Abstract Flowing Dunes Abstract Flowing Dunes VELVET
  • GOURMAND
  • VANILLA
  • CARAMEL
  • SAFFRON
Abstract Pink and Purple Flowing Design Abstract Pink and Purple Flowing Design Zephyr
  • FRESH AROMATIC
  • BERGAMOT
  • SEA NOTES
  • MUSK
Metallic Waves Close Up Metallic Waves Close Up ONYX
  • WOODY SPICY
  • AMBERWOOD
  • CEDARWOOD
  • MUSK
Image from Unsplash of Ground Image from Unsplash of Ground Obsidian
  • AMBER WOODY
  • OUD
  • AMBER
  • SAFFRON
DUSKLIGHT
  • FLORAL AMBER
  • LAVENDER
  • ROSE
  • OUD
Orange Flower Abstract Abstract Orange Flower
GAZE
  • FLORAL FRUITY
  • CITRUSES
  • OSMANTHUS
  • ROSE
Abstract Flowing Dunes Abstract Flowing Dunes
VELVET
  • GOURMAND
  • VANILLA
  • CARAMEL
  • SAFFRON
Abstract Pink and Purple Flowing Design Abstract Pink and Purple Flowing Design
Zephyr
  • FRESH AROMATIC
  • BERGAMOT
  • SEA NOTES
  • MUSK
Metallic Waves Close Up Metallic Waves Close Up
ONYX
  • WOODY SPICY
  • AMBERWOOD
  • CEDARWOOD
  • MUSK
Image from Unsplash of Ground Image from Unsplash of Ground
Obsidian
  • AMBER WOODY
  • OUD
  • AMBER
  • SAFFRON
DUSKLIGHT
  • FLORAL AMBER
  • LAVENDER
  • ROSE
  • OUD

The Future of Fragrance, Rooted in Tradition

AURRA is a modern fragrance house rooted in the centuries-old craft of attar-making. Born from a personal need for skin-friendly, alcohol-free perfumes, we create pure oil-based fragrances that blend artisanal heritage with contemporary elegance.

Our story
Two AURRA London Fragrance Bottles

Consciously formulated

No alcohol, parabens or phthalates. Natural ingredients and contemporary aromatic molecules, blended in oil so the scent stays close to the skin.

Shop the collection

In their words

So wonderfully impressed with these perfumes. As someone who is super sensitive to alcohol based perfumes and constantly gets a headache, these have been so great to use. The scents are all unique but delicious, stay on my oily skin all day and don't give me headaches. So glad these were referred to me, I'm a fan!

Anonymous

Discovery Set

The most gorgeous scent and it lasts all day. I spent £300 on a perfume and I don't use it anymore. I'm obsessed with this scent and it lasts so much longer than a regular perfume. It feels so luxurious and elevated and I get so many compliments whilst wearing it. I'm excited to try more!

Leanne J.

Obsidian

The best smell I've tried in a long while. I don't think I've ever smelled a perfume this unique, it's subtle but at the same time elegant, sexy and just so me. It's usually really hard for me to find a perfume I fully love, but GAZE!! I have no words. Literally waking up every day excited to put it on.

Mihaela

Gaze

Highly recommend! These smell amazing!! My favourites are Obsidian and Zephyr, but each are suitable for different occasions and time of year! They are long lasting and have a sophisticated scent profile. Would definitely repurchase!

Ruben

Discovery Set

I was yet to find my perfect scent until discovering Dusklight. What an incredible blend of notes. I would highly recommend!

Maddie

Dusklight

Fragrance Creating With Bottles

Artisanal Craftsmanship

Handcrafted by generational perfumers, preserving centuries-old attar-making traditions.

Woman Close up On Beach

Timeless Luxury

Exclusive fragrances that mature over time, offering a personal and intimate scent experience.

EVERY DROP, BUILT WITH INTENTION

A meticulous oil-based blend of natural botanicals and innovative perfumery science.

pure

100% oil-based, alcohol-free, skin-kind

potent

up to 90% perfume concentrate

conscious

vegan, cruelty-free, preservative-free

artisanal

handcrafted in small batches

Try the Discovery Set