Up to 90% perfume concentration. Zero alcohol.
Rooted in attar tradition.

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Explore Our Fragrances

Our fragrances are crafted to linger and unfold over time. Each one a sensory journey drawn from the richness of traditional attars.

Orange Flower Abstract Abstract Orange Flower GAZE
  • FLORAL FRUITY
  • CITRUSES
  • OSMANTHUS
  • ROSE
Abstract Flowing Dunes Abstract Flowing Dunes VELVET
  • GOURMAND
  • VANILLA
  • CARAMEL
  • SAFFRON
Abstract Pink and Purple Flowing Design Abstract Pink and Purple Flowing Design Zephyr
  • FRESH AROMATIC
  • BERGAMOT
  • SEA NOTES
  • MUSK
Metallic Waves Close Up Metallic Waves Close Up ONYX
  • WOODY SPICY
  • AMBERWOOD
  • CEDARWOOD
  • MUSK
Image from Unsplash of Ground Image from Unsplash of Ground Obsidian
  • AMBER WOODY
  • OUD
  • AMBER
  • SAFFRON
Orange Flower Abstract Abstract Orange Flower
GAZE
  • FLORAL FRUITY
  • CITRUSES
  • OSMANTHUS
  • ROSE
Abstract Flowing Dunes Abstract Flowing Dunes
VELVET
  • GOURMAND
  • VANILLA
  • CARAMEL
  • SAFFRON
Abstract Pink and Purple Flowing Design Abstract Pink and Purple Flowing Design
Zephyr
  • FRESH AROMATIC
  • BERGAMOT
  • SEA NOTES
  • MUSK
Metallic Waves Close Up Metallic Waves Close Up
ONYX
  • WOODY SPICY
  • AMBERWOOD
  • CEDARWOOD
  • MUSK
Image from Unsplash of Ground Image from Unsplash of Ground
Obsidian
  • AMBER WOODY
  • OUD
  • AMBER
  • SAFFRON

The Future of Fragrance, Rooted in Tradition

AURRA is a modern fragrance house rooted in the centuries-old craft of attar-making. Born from a personal need for skin-friendly, alcohol-free perfumes, we create pure oil-based fragrances that blend artisanal heritage with contemporary elegance.

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Two AURRA London Fragrance Bottles

Pure, Clean, and Alcohol-free

WITH OUR ALCOHOL-FREE FORMULA AND COMMITMENT TO CLEAN FRAGRANCE, WE OFFER SCENT IN ITS PUREST AND MOST POTENT FORM.

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In their words

Amazing for sensitive skin! I have really sensitive skin and really struggle with perfume / any skin products. I was recommended AURRA and am so pleasantly surprised. I don't react at all but it still has a really fragrant scent.

A.

The most gorgeous scent and it lasts all day. I spent £300 on a perfume I don't use anymore. I'm obsessed with this scent and it lasts so much longer than a regular perfume. It feels so luxurious and elevated and I get so many compliments whilst wearing it. I'm excited to try more!

Leanne

The best smell I've tried in a long while. I don't think I've ever smelled a perfume this unique, it's subtle but at the same time elegant, sexy and just so me. It's usually really hard for me to find a perfume I fully love, but GAZE!! I have no words. Literally waking up every day excited to put it on.

Michaela

Fresh and natural scent. Feels effortlessly elegant and natural. It's subtle yet luxurious, perfect for everyday wear or special moments.

Harry

Fragrance Creating With Bottles

Artisanal Craftsmanship

HANDCRAFTED BY GENERATIONAL PERFUMERS, PRESERVING CENTURIES-OLD ATTAR-MAKING TRADITIONS.

Woman Close up On Beach

Timeless Luxury

EXCLUSIVE FRAGRANCES THAT MATURE OVER TIME, OFFERING A PERSONAL AND INTIMATE SCENT EXPERIENCE.

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EVERY DROP, BUILT WITH INTENTION

A meticulous oil-based blend of natural botanicals and innovative perfumery science.

pure

100% oil-based, alcohol-free, skin-kind

potent

up to 90% perfume concentrate

conscious

vegan, cruelty-free, preservative-free

artisanal

handcrafted in small batches

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